This summer event is all about marketing and communication. It is targeted Oeresund BC members and their guests with an interest in marketing and communication.

Come along, steal some great ideas from this handpicked group of experienced marketing experts/speakers, and use the ideas to improve your own marketing and communication, or to enhance your career potential in the field.

If you want valuable insight, new ideas, new knowledge, tips and tricks to improve your marketing and communications, grap this opportunity.

AGENDA FOR THE EVENT:

16.00 Coffee and soft drinks
16:20 Welcome and setting of the scene
16:30 How to get the most from public relations
- Where does PR and communication fit in the communication strategy?
- Key benefits from working with Public relations
- Inspiration/examples on how you can use PR and other communication tools in your business

Presentation will be given by PR specialist Thomas Rolsted. View Thomas profile on Xing here: https://www.xing.com/profile/Thomas_Rolsted

17:10 Highly targeted marketing using the Long Tail approach
- Using the internet to reach niche audiences in greater numbers more efficiently
- Finding markets untapped
- Traditional methodologies in modern context

Presentation will be given by marketing specialist Heidi Öste. View Heidi’s profile on Xing here: https://www.xing.com/profile/Heidi_Oeste

17:50 Sandwiches/similar

18:50 Measuring the effect of your marketing – the principles of ROMI
- Learn how to measure the effect of your online marketing activities
- Learn how to segment your customers
- Understand where to spend your money wisely, and how you can improve effect and ROMI (Return on Marketing Investment)
- Tools to make it happen

Presentation by Michael Leander Nielsen. View profile on Xing here: https://www.xing.com/profile/Michael_LeanderNielsen2

19:30 Email&permission marketing. Learn the universal rules for greater success
- Permission marketing – what is it and what can it do for you
- The fundamentals you need to know in order to turn email marketing into a successful marketing instrument
- Case studies, learn from others

Speaker will be announced later.

20:10 Closing and networking

COST: Euro 25 if paid at the door or Euro 35 if you need an invoice payable by bank transfer.

VENUE will be announced no later than 10 days before the event.

Even if you are new to marketing or a student of marketing, you can benefit from this event. Go ahead, sign-up now.

Fixed link to this event:
https://www.xing.com/app/events?op=detail&id=123876

This meeting will have no key speaker. The intention is to, like last time, do a different kind of introductions. Everyone will get one minute to introduce themselves and say what they are searching for. It can be contacts at a specific company or to a specific person. The more specific the easier it is for others to help you.

Welcome to After Work in Malmö!

Bengt and Andreas

View more videos from Pass On Media.

Guests are welcome and wanted.

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Michael Leander Nielsen invites you to the following event:

Title: Personal development and career planning
Local time: 03/27/2007, 06:00 pm — 09:00 pm
City: 1159 Copenhagen K (Denmark, Denmark)

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 Event description:

Oeresund Business Club Event. Theme of the evening is: Personal Development and Career Planning. Do not miss out on this unique event.

BONUS: ONE FREE SANDWICH TO EVERYONE SPONSORED BY COACH-KEY: http://www.coach-key.dk/s_forside.php

Preliminary program:

18:30 Welcome and introductions
2. Presentation by Lau Laursen, Coach-Key: Increase your personal potential
3. Presentation: How to improve and expand your career and opportunities through career planning
20:00 Presentation: Networking: How to make networking work for you. Real life examples.
5. More introductions, networking, relaxation.

Based on previous events, you can expect:

- enjoy the company of great people from many countries
- meet and connect with people whom you might be able to do business with now or in the future
- meet new friends

Looking forward to see you. And you are welcome to invite guests.

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Fixed link to event:

http://www.xing.com/app/events?op=detail&id=108273

We will be at Harrys.

Welcome to After Work in Malmö!
Bengt and Andreas

1. In addition to the majority native composition, many of us are expatriates living in Denmark or Sweden.  Lots of us live outside of the Oresund region.
   

2. We joined Oresund BC to expand our network.

3. We want to get added value out of our networking time.  In other words, as much as we enjoy socializing, we want to learn something that will help us in our careers too.

4. We want interesting presentations or workshops.

5. Many of us just want to socialize with each other.

6. We are willing to pay 100-200 DKK or SEK if that’s what it costs to have quality time together.

7. We will attend functions in Copenhagen and Malmo.

8. We don’t have a preferential day of the week to meet.

9. We like lunch meetings or directly after work.

10. We should meet every two months, or even quarterly.

11. Most of us are likely to recommend joining Oresund BC to others.

Thanks again for your feedback.