June 21st Marketing and Communications Event in Copenhagen

Title: MARKETING & COMMUNICATIONS: It ain’t really stealing when you are granted a full pardon, is it?
Time: 06/21/2007, 04:00 pm — 09:00 pm (local time)
City: Copenhagen city center (Denmark, Denmark)

This summer event is all about marketing and communication. It is targeted Oeresund BC members and their guests with an interest in marketing and communication.

Come along, steal some great ideas from this handpicked group of experienced marketing experts/speakers, and use the ideas to improve your own marketing and communication, or to enhance your career potential in the field.

If you want valuable insight, new ideas, new knowledge, tips and tricks to improve your marketing and communications, grap this opportunity.

AGENDA FOR THE EVENT:

16.00 Coffee and soft drinks
16:20 Welcome and setting of the scene
16:30 How to get the most from public relations
- Where does PR and communication fit in the communication strategy?
- Key benefits from working with Public relations
- Inspiration/examples on how you can use PR and other communication tools in your business

Presentation will be given by PR specialist Thomas Rolsted. View Thomas profile on Xing here: https://www.xing.com/profile/Thomas_Rolsted

17:10 Highly targeted marketing using the Long Tail approach
- Using the internet to reach niche audiences in greater numbers more efficiently
- Finding markets untapped
- Traditional methodologies in modern context

Presentation will be given by marketing specialist Heidi Öste. View Heidi’s profile on Xing here: https://www.xing.com/profile/Heidi_Oeste

17:50 Sandwiches/similar

18:50 Measuring the effect of your marketing – the principles of ROMI
- Learn how to measure the effect of your online marketing activities
- Learn how to segment your customers
- Understand where to spend your money wisely, and how you can improve effect and ROMI (Return on Marketing Investment)
- Tools to make it happen

Presentation by Michael Leander Nielsen. View profile on Xing here: https://www.xing.com/profile/Michael_LeanderNielsen2

19:30 Email&permission marketing. Learn the universal rules for greater success
- Permission marketing – what is it and what can it do for you
- The fundamentals you need to know in order to turn email marketing into a successful marketing instrument
- Case studies, learn from others

Speaker will be announced later.

20:10 Closing and networking

COST: Euro 25 if paid at the door or Euro 35 if you need an invoice payable by bank transfer.

VENUE will be announced no later than 10 days before the event.

Even if you are new to marketing or a student of marketing, you can benefit from this event. Go ahead, sign-up now.

Fixed link to this event:
https://www.xing.com/app/events?op=detail&id=123876

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